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Project Overview:
Brand Identity for Bekr Vegan Products
Client: Bahram Health City Company (Bekr)
The first step was to conduct thorough research and analysis to gain a deep understanding of Bekr Vegan Products, its target audience, competitors, and market trends. This includes reviewing the existing brand identity, conducting market research, and identifying areas for improvement.
Objectives:
Refresh and revitalize the brand's visual identity and messaging to better resonate with its target audience. The updated branding will communicate Bekr Vegan Products' commitment to providing high-quality, plant-based products in a modern and compelling way. The rebranding will include a new logo, packaging design, and marketing materials that reflect the brand's core values of sustainability, health, and compassion. The goal is to create a fresh and engaging brand image that appeals to vegans, health-conscious consumers, and those seeking eco-friendly options, ultimately positioning Bekr Vegan Products as a leading choice in the vegan market.
The logo features a stylized illustration of a sprouting plant, symbolizing growth, vitality, and the natural origins of the brand's products. The plant represents the freshness and vitality of plant-based ingredients. The brand name is written in bold, uppercase letters, using a simple and legible font that reflects the brand's modern and approachable personality.
The primary color palette for Bekr Vegan Products included fresh and earthly shades of green, representing the brand's plant-based focus and connection with nature. These colors are complemented by neutral tones such as white, gray, and black, which add balance and contrast to the visual identity.
The typography for Bekr Vegan Products is clean, modern, and easily legible. It features a sans-serif font that conveys a contemporary and approachable vibe, reflecting the brand's modern and progressive values.
The packaging was designed to be eco-friendly and sustainable, aligning with the brand's commitment to sustainability. It features minimalistic and clean designs with the brand logo and tagline prominently displayed, along with relevant product information. The use of recycled or biodegradable materials, along with minimalistic graphics and imagery, reflects the brand's environmentally conscious values.
Milk
Butter
yogurt
Milk
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