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Project Overview:
Bekr Vegan Products

Client: Bahram Health City Company (Bekr)

A forward-thinking company dedicated to creating high-quality vegan and plant-based dairy products. With a focus on sustainability and natural ingredients, BEKR aims to offer delicious, healthy alternatives to traditional dairy, making it easier for people to embrace a plant-based lifestyle without compromising on taste or nutrition.

Objectives:

Refresh and revitalize the brand's visual identity and messaging to better resonate with its target audience. The updated branding will communicate Bekr Vegan Products' commitment to providing high-quality, plant-based products in a modern and compelling way. The rebranding will include a new logo, packaging design, and marketing materials that reflect the brand's core values of sustainability, health, and compassion. The goal is to create a fresh and engaging brand image that appeals to vegans, health-conscious consumers, and those seeking eco-friendly options, ultimately positioning Bekr Vegan Products as a leading choice in the vegan market.

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1. Conceptualizing the Sprout:

The design process began by focusing on the core symbol of growth and nature—a sprout. I wanted the logo to embody the essence of plant-based products, so I chose a sprouting seed to represent the start of something fresh and natural. The flowing motion around the sprout suggested life and continuity, capturing the idea of a product that is wholesome and sustainable.

2. Introducing Green Light and Subtext:

In the second phase, I incorporated a soft, green glow to further highlight the natural, plant-based essence of the brand. Green, being associated with freshness and health, helped solidify the vegan identity of the product. The addition of subtext was crucial to give context and clarity to the logo, ensuring that it communicated the brand’s commitment to plant-based dairy alternatives.

3. Finalizing with Leaves and Refinements:

For the final stage, I added leaves to emphasize the organic and natural growth aspect of the logo. This refinement, along with additional design elements, balanced the overall aesthetic, ensuring the logo was not only visually appealing but also clearly represented the product’s plant-based identity. The flowing motion was further enhanced to make the design feel more dynamic and lively.

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For the color palette,  I used a harmonious combination of natural hues. The warm, earthy tones convey a sense of comfort and organic feel, while the deep, grounding hues represent stability and a connection to nature. I used vibrant greens to symbolize freshness, growth, and sustainability—key elements of a plant-based product. The contrasting orange adds energy and vibrancy, creating a lively and dynamic essence. This contrast between green and orange brings a natural and inviting balance.

I chose Condensed French for the logo because its bold and distinct style perfectly complements the product's natural yet strong identity. It gives the brand a modern yet timeless look, which aligns well with the values of sustainability and innovation. However, since this font can be challenging to read in smaller sizes or extended text, I opted to use a different font—Kanit—for the stationery and detailed text. Kanit offers a more streamlined and readable option while maintaining the overall aesthetic harmony of the brand.

For the stationery design, I incorporated the brand's logo and maintained the same natural color palette to ensure consistency and reinforce the plant-based identity. To highlight the product’s focus on nature, I added subtle illustrations of leaves, symbolizing growth and sustainability. These organic elements are balanced with a flowing, gentle illustration of milk, which adds a smooth, fluid motion to represent the dairy aspect of the product. This combination of plant-inspired details and dairy-related visuals helps create a cohesive and visually appealing design that captures the essence of a vegan, plant-based dairy brand.

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